Physician Identity Management

Physician profile data is one of the most powerful and underdeveloped digital assets in healthcare marketing today.  User surveys consistently show people want more information on physician profiles to help them choose their care providers.  However, efforts to create these robust profiles are met with resistance from physicians and groans from already overloaded marketing departments. 

In most healthcare organizations today, there are many different databases of physician data which act as silos of information for a specific department and an individual need.  The problem with this is:

• It creates frustration from the physicians when they must provide the same updates to multiple groups;

• Reduces access to accurate data when patients, physicians and employees don’t know which database or group they must go to in order to get the information they need; and

• Creates enterprise-wide inefficiencies due to overlapping efforts to keep data updated.

Undoubtedly, efforts have been made to connect a few databases together.  For example, you may have connected your online Find a Doctor to your credentialing or call center software.  However, most organizations find this is only a band-aid solution as these are little more than web-facing extensions of these systems and the needs for your Find a Doctor and these systems are very different.  As a result, either the connections aren’t made or the website’s Find a Doctor tools suffer. 

At Connect Healthcare, we have worked with many clients to develop a system which allows them to automate the process of requesting updates, following up with non-responsive providers and then auditing all physician-suggested edits and sharing them with the various other databases in their organization.  Additionally, we help to connect your Find a Doctor tools with the credentialing data in a way which automatically standardizes data elements such as medical schools, residencies and fellowships. 

Imagine a system where your physicians and their practice managers are automatically notified of the need for updates both electronically and in physical format, followed up with if they don’t respond and then all approved changes propagate out to all other databases so your databases stay in sync.  All of this without leaving your desk and without any new employees needed. 

If you would like to learn more about what we can do for you, schedule a demo.  No obligation. No pressure.  Just solutions you’re going to love.