LEAN Customer Relationship Management

You have probably spent years collecting data on current and prospective patients as a critical component of your Customer Relationship Management (CRM) efforts.  For many organizations, extensive and expensive CRM investments have yielded immense amounts of data - with precious few insights that can be quickly translated into documented ROI.

You have seen the rapid growth of social networking and the early adoption of online health communities and increased demand for organizing those virtual communities for patients, families and consumers around key service lines or major diagnoses within each services line.  The potential for developing a better understanding of unique customer wants and needs has increased dramatically, but so has the risk of not meeting those expectations.

By applying leading edge technology practices and Lean Six Sigma techniques, we can help you streamline your current relationship management efforts while improving the quality and timeliness of CRM data in order to unlock its hidden value.  Your results will include substantially improved insights into the wants, needs and motivations of your current customer base, which will better position you to achieve more than your "fair share" of your target markets, and provide you the opportunity to effectively extend your geographic reach.

Our goal is to help your organization develop a “best practice” approach for developing customer insights, to define the tools and technologies required to support and integrate those insights and to provide the implementation support experience required for timely and successful deployment of your streamlined CRM processes.

To learn more about how Connect Healthcare can help you optimize your approach to web-based interactions and experiences, please contact us.