Our Vision of Healthcare

As our world becomes increasingly more digital and information is more available, we are all presented with a dilemma.  Today a website is the central focus of marketing and without a great one all of your other marketing suffers.  At the same time, there are so many websites, good and bad, that having yours stand out can be difficult.  This “information overload” means experience and expertise is required to create a compelling site that draws traffic and more importantly converts traffic to real business. 

Another problem we face is that other industries have begun to set expectations for how people want to communicate and interact.  For example, banking has established an expectation that we can handle our finances online.  But in healthcare, it is hard to know what bill patients should pay, how much and to whom the money should go.  Paying a bill online is easy, but managing your bills online is another issue entirely.  The consumer products industry websites are continuously becoming more about connecting people around the products they love (and thus selling more of those products) than about simply giving marketing pitches to consumers about the products.  But in healthcare, how do you connect people around something as deeply personal (and HIPAA protected) as their health conditions? 

The web’s best sites are those which become valuable resources for their audiences - providing them with timely information, tools and connections to people and useful resources.  In short, the best websites are the ones that think most about the audience’s desires and needs from the outside in.  Your audiences don’t need just another source of information, they need a Health Home – information connected to valuable tools.  Tools connected to local resources and events.  Local resources and events that are connected to local people and care providers.  A place where they can turn to learn, manage, receive comfort and support as well as simplify their life. 

How do you create a Health Home?  To begin with, knowing your strategy and end goal is critical.  However, to implement that strategy, you need a partner who knows healthcare enough to have a firm grasp of the unique issues you face as well as a vision for where healthcare is going.