Social Media Platforms

At every conference or webinar you attend, someone is screaming about healthcare and social media.  But what does that mean exactly?  And how do you leap the legal hurdles to being involved in social media?  Additionally, developing ROI from your social media strategies is paramount to getting the support you need from your senior executives.  Most healthcare organizations think having a Facebook page or a Twitter account is the same as having a social media strategy.  The problem is that social media is all about making connections with the people you really want to communicate with and very few people are out looking to talk with healthcare marketers.  So while the tactics of Facebook pages and Twitter accounts can be useful, they really aren't strategies and developing any CFO-worthy ROI model from them is next to impossible. 

Connect Healthcare has developed a vision for where healthcare is going next.  Our social media platform is an integral part of helping you create a Health Home for your audiences.  Some of the tools we’ve developed to help you create community while capturing real, measurable ROI are: 

• Service Line Communities with Condition-specific sub-communities
• Blogs
• Forums
• Live Q&A
• Formal Q&A (FAQ’s provided to specific groups and from your physicians)
• Online support group meetings
• Personal, private messaging
• Relevant content
• Personal Health RSS Reader
• Contest & Promotional tools

None of these tools are individually unique or meaningful on their own.  What makes them so powerful is how we help you apply them.  What if you could show your CFO and COO how to save hundreds of thousands of dollars a year in clinical operations while taking advantage of new patient revenue opportunities (that could legitimately be tied to unique marketing efforts)?  What if you could create “activated” patients who took better care of themselves and had a tighter, more loyal relationship with your organization? 

Give us a call - we'd love to help you connect with real results from social media.